Don't Confuse Underdo With Minimum
Entrepreneurs, how can you strengthen your awareness? For startups understanding the difference between delivering on minimum value versus undervalue is crucial to your success. In this edition of 2 Ideas and 1 playlist for modern entrepreneurs, I tackle these two ideas. Get ready to learn more.
- Mark
1. Minimum vs. Underdo
No matter which stage of a startup you are you've heard, and use the idea of “Minimum”. You hear it in questions like “What is our Minimum Viable Product?” or “Who is our Minimum Viable Audience?”.
What is the Minimum?
It’s the idea of the smallest amount of value needed to build momentum.
But oftentimes in the need for speed, entrepreneurs confuse Minimum with Underdo.
What is Underdo?
To Underdo is to do less than is required. To Underdo is to perform in a manner less than expected.
Underdo and Minimum are very different.
How do you know if you’re achieving the Minimum versus Underdo?
Through the value created. Value is a boolean; you either have it or you don’t. You can receive Minimum Value, but if you receive less Value than required then this is a criterion for failure.
2. Strength Your Awareness
Awareness is a muscle you can strengthen.
But most people expect it to perform at its best at the moment without having spent much time training it.
Awareness is like running.
We all have the ability to run. And, if we were confronted by a lion in the open grasslands of the veld our flight instinct would kick in and we’d start running for safety.
Do you want the first time you test your awareness muscles to be in the heat of the moment you need them most? No. Then find out how to strengthen your awareness muscles faster by sending me a message.