Make A Stoping Doing List
Every entrepreneur, advisor, and startup wants to do one thing … take their business to the next level and do it better than the competition.
And, in the frantic race of being a startup to achieve results entrepreneurs build these enormous to-do lists and end up overwhelmed and when they’re not careful chasing the wrong metrics.
In this edition, I spent time writing about two strategies founders can use to reduce overwhelm, remove bottlenecks in order to think better and innovate faster.
If you'd benefit by exploring these concepts at a deeper level to enhance your creativity, innovation, and momentum then reach out to get started here.
Enjoy this week's 2 Ideas and 1 Playlist!!!
- Mark
1. Are Vanity Metrics Really That Bad?
Probably not, and I know most coaches wouldn't tell you that.
But first, what is a vanity metric anyway?
Vanity metrics are the things you can measure that fail to help you accomplish your goal.
Has an advisor ever given you the advice “It’s not the number of followers you have that matters?” And have you then felt like this person doesn't know what they're talking about?
They're probably trying to tell you they think your metric is a vanity metric.
Let's step back and look at how successful entrepreneurs are using metrics and see if this helps bring clarity to the situation.
The reason successful people focus on measuring outcomes is they want to be able to make a decision based on the data and continue making progress on their goals. If they are measuring the wrong thing, then their decision is not going to move their goals forward.
Taking a look again at having a massive following. If the goal of your following is to convert followers into clients this might be a good tool for you. But if you’re measuring the size of your audience without having the means to measure how many followers are converting to clients, all the hard work to build a following may not be paying off.
It depends on what the goal is and your goal may be entirely different from someone else.
The best step you can take is to first clearly articulate your goal and then implement a way to measure if the goal is being met.
2. Make A Stop Doing List
Because by doing less as an entrepreneur you will start getting more.
The way to eliminate the drains on your time, energy, and focus are to follow these two simple steps.
Start now! And, be as specific as possible.
1. Make a list of all the things you will stop.
2. Next to each item write, “I will stop doing X by eliminating Y.”
When an item on your list tries to creep back in then, pull out your list and remember how you’re going to eliminate it.